Add an Experiment
A/B Testing is by far the most essential tool you can use to find out what is working on your website and what is not. This article introduces the latest addition to the Solodev feature set which now allows you to easily A/B test content! A/B Testing in Solodev, or as we call it, Solodev Experiments, allows you to test different iterations of content on different pages and track which are getting the most conversions and engagement on your website.
Solodev Experiments is a powerful tool to add to your Marketing Toolbox. You can experiment with different pieces of content on a page, the copy on a page, images on a page, different hero iterations, sliders, you name it. Now let's go step by step and get your experiments running in Solodev!
For the sake of this example, we are going to test two versions of a homepage. One will feature a slider and the other will feature a static hero image with text on it. After enough page views we'll begin to see the number of views each version got and which converted more. Let's get started by opening up your web files directory in Solodev!
Step 1 - Click Add->Experiment
Step 2 - Name your Experiment and click Submit
Step 3 - Open the "Home" Experiment
Click on the beaker icon next to Home to open your experiment.
Step 4 - Click the Browse button
This is where you will select the content you would like to add to your experiment.
Step 5 - Select your Content
We will select home-slider-custom-repeater.html (our slider) as it is one of the two iterations in our experiment. Click Choose.
You will then be redirected to your experiment with your first piece of content added to it as shown below.
Step 6 - Configure your content
Name your content, in this case, we will name it "Slider", select the "Active" checkbox. You can adjust the frequency in which this iteration is shown accordingly. Click Save.
Step 7 - Add your second iteration
Click the green + button on the far right of Slider and a new row will populate.
Step 8 - Click Browse
Select home-hero.tpl and click Choose.
Step 9 - Save your Experiment
Configure your frequency settings and click Save. Now it's time to add your experiment to a web page.
Step 10 - Add your Experiment to a Page
Open the page where you'd like to add the experiment and select the drop zone (DynamicDiv) where you'd like to place it until it turns blue as shown below.
Select the Home Experiment from the web files directory and click Publish. Your experiment is now live, distributing each iteration based on the frequency you specified.
Let's take a look at how the two iterations of our homepage are doing.