SEO Basics Overview

Search Engine Optimization, more commonly known as "SEO", is hard work and the result of a potentially lengthy process that can deliver big returns when done skillfully. SEO success can be generally achieved by having a correctly coded website so that it’s relevant to search queries, attaining credibility with search engines in that many other websites link to you (known as “backlinks”), and URL normalization to make web pages accessible via multiple URLS, all of which count towards the page’s link popularity.

Social media platforms have built their own meta information capabilities that enable web developers to gain more visibility using Facebook’s Open Graph or Twitter Cards. Because content on the web involves so many channels, the market has forced new channels to adapt and create the ability for SEO on a cross-channel basis. Solodev provides the ability for businesses to add their Facebook and Twitter account URLs when creating new websites. This generates appropriate social media meta data based on website and web page content.

Furthermore, simply creating new web pages also dynamically creates normalized SEO-friendly URLS allowing your web pages to be accessed via multiple canonical URLS, image “alt” tags, meta keywords and descriptions based on content — a fully automated process that can help drive 1st page organic search results. Solodev also allows you to modify site wide or page specific meta information manually.

Topic
Description
Meta Descriptions An HTML element that describes your page to search engines.
Header Keywords A series of keywords you deem relevant to the page in question.
Title Tags This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.
ALT Tags The term "ALT tag" is a common shorthand term used to refer to the ALT attribute within in the IMG tag. Any time you use an image, be sure to include an ALT tag or ALT text within the IMG tag. Doing so will provide a clear text alternative of the image for screen reader users.
SEO-friendly URLs A Web address that is easy-to-read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways, 1) It can help visitors remember the Web address and 2) it can help describe the page to search engines.

 

 

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