Use Keywords in Your Title
- A page’s title directly affects its ranking in many search engines. The closer a title is to the exact words that a potential visitor types—without any extra words—the higher up it will appear in the search engine's resulting listings.
- The title is also used to identify your page in the results. Text you place in the title field of your Web page will appear in the reverse bar of someone's browser when they view it. The title should be short and descriptive.
- The page's title is also used in History lists, Favorites lists, and Bookmark menus to identify your page.